Who's got time to tweet all day? Promoting your research and engaging with your audience on social media, like any other impact strategy, takes time. But social media can be a great tool to create your influence network and help you to achieve impact.
Even if you decide not to use social media to promote your work and engagement for now, it is important to be aware of the digital footprint of yourself and your research projects because the first thing research end users do when searching for information, experts, and potential collaborators is to search the web.
Do your search results reflect the reputation you have worked to build offline? What can you do about it? The steps below will help you to manage your digital reputation:
Want more? Read this short blog post "How to Google yourself effectively and what to do about it" by Brian Croxall for other tips to take control of your online presence.
Before you jump on the social media bandwagon you may want to consider your stakeholders and goals. In addition you might want to assess your appetite for risk against potential gains before deciding if you want to pursue this approach.
Remember: It is very important to familiarise yourself with the Curtin University Social Media Guidelines as you are representing the University so these guidelines should be always be considered and adhered to.
Consider: do the rewards and risks discussed in the articles resonate with you? Were there any rewards and risks you have not thought of?
Want to use social media to build engagement and create impact? There are many tools and platforms and existing resources to help you get started. This section will focus on developing an effective social media strategy which will guide you to choose the tools that will work for you. Using one or two tools very well is a much better investment of your time.