Traditional media can be leveraged to communicate your research to a wider audience and to encourage public engagement. As a strategic tool it can improve engagement with industry, government and the general public. Traditional media includes television, radio, print or online publications.
With the advent of social media there is an increased pressure on traditional news outlets to increase coverage across the day in the form of increased bulletins and updates, on-line and in studio interviews and specialist/opinion spots. This means there are more opportunities to share your story as long as you are well prepared, can tell your story well, match it to the right audience and are willing to adapt your schedule to fit with deadlines.
All Curtin staff should have undertaken media training before speaking with the media. Please refer to Curtin Media Information for Staff.
To start developing your traditional media profile, follow these steps:
Traditional media is a fast-paced world. Journalists are under time pressure and need succinct and prompt sources. They need the story complete whether you are available or not. The story conveyed is at the mercy of editors, competing news, and ever-changing priorities.
Traditional media together with social media is a powerful combination for increasing engagement.
Use social media to participate in discussions about news stories:
Both traditional and social media contribute to your digital footprint and require forethought and strategic planning.
Consider: How can you best convey the context and importance of your research to a general audience, making it both engaging and relevant to their lives?
Writing for The Conversation is an excellent platform for bringing attention to your research. It is one of Australia's largest independent news and commentary sites with significant readership and sources articles from the academic and research community.
Articles published in The Conversation are licensed under a Creative Commons Attribution Licence, allowing other news outlets to republish your article with attribution, which may increase the exposure of you and your works exponentially.
The Conversation promotes authors through their own Research expert database of more than 30,000 academics.
To start writing for The Conversation: