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Marketing: Journals & databases

Not sure where to start?

Try our START Searching tutorial to learn how to search the library databases for your assignment topic.

Find case studies

Emerald is a database which includes marketing and tourism case studies.

Truncation and wildcards

  • Truncation symbols: search for variations of a word. 
    e.g. manag* searches for manage, manager, management, managing etc.
  • Wildcard symbols: use in place of a letter or a string of letters. 
    e.g. search for the British and American spellings of organise by typing organi?e

Different databases treat truncation and wildcard symbols in different ways. To check what symbols you should use in a particular database, check the help pages. Open the document above for some common examples of truncation and wildcard symbols. 

What is...?

Journals are similar to magazines in that they are published regularly (e.g. monthly).

Articles in journals are more in-depth and well-researched than magazine articles. They are written by experts in a particular field of study, and are based on the author's research.

Most of the library's journal articles are accessed electronically through the journal databases.

To learn more about searching for journals and journal articles, see the Using the library catalogue LibGuide.

Journal databases are huge, searchable, up-to-date indexes of journal references.

They help you to find high quality, up-to-date journal articles that have been published by respected publishers and publications. 

If you have been asked to find scholarly articles for your assignment, you will need to search a database.

View the YouTube video Understanding Databases for more information.

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