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Communication in Business: Corporate public policy & affairs

Corporate public policy and public affairs

Andrew Gilman, CommCore CEO, explains the similaries and differences between the Toyota's January 2010 massive recall and the recall by Johnson & Johnson of Tylenol in 1982.

Corporate public policy and public affairs

Professor Patrick Murphy, Department of Marketing.
On Sept. 29, 1982, seven people in the Chicago area died after taking Tylenol that had been laced with potassium cyanide. Marketing Professor Patrick R. Murphy considers the aftermath on the 25th anniversary of the crisis.